Yerevan Mall

 

Job Responsibilities
Visual Brand Management

- Develop and maintain a consistent visual identity across all digital platforms, including Facebook, Instagram, and others.
- Oversee the creation of engaging social media content, such as posts, stories, campaign visuals and others.
- Work with the marketing team to define the visual direction of campaigns and ensure consistent execution across all channels.

 

Marketing Materials Design

- Create a wide range of print and digital materials, including posters, flyers, digital ads, banners, LED screen visuals, and other promotional materials.
- Make sure all creative materials follow brand guidelines and support marketing goals.

 

Film and Entertainment Visuals

- Adapt and localize international movie visuals for the local market and different screen formats.
- Communicate with international studios, producers, and distributors to receive the necessary materials on time.
- Ensure that all adapted visuals meet both international brand guidelines and local promotional needs.

 

Campaign Visual Content

- Develop and oversee visual materials for advertising campaigns, including static designs, interactive content, and cross-platform assets.
- Adapt campaign visuals for different platforms and formats when needed.

 

Creative Vision

- Develop creative concepts for visual campaigns that connect with the target audience and support business goals.
- Turn marketing ideas and strategies into clear and engaging visual concepts.
- Collaborate with copywriters, photographers, video editors, and other team members to create integrated campaigns.
- Provide creative direction and feedback throughout the design process.
- Create mood boards, storyboards, and concept presentations for internal and external use.
- Encourage creativity, experimentation, and new ideas within the team.

 

Innovation and New Media

- Stay informed about current design trends, tools, technologies, and content formats.
- Explore new ways to improve visual communication across all brand touchpoints.
- Use AI tools and interactive technologies to create modern, engaging, and high-quality visual content.

 

Required Qualifications and Skills
Professional Skills

- Ability to manage several creative projects at the same time and meet tight deadlines.
- Strong understanding of branding, visual storytelling, and user engagement across digital platforms.
- Good knowledge of social media content and performance-focused design.
- Advanced knowledge of Adobe Creative Suite, including Illustrator, Photoshop, and InDesign, as well as CorelDRAW.
- Experience using AI tools to create, edit, or improve visual content is highly desirable.
- Strong communication skills and the ability to clearly present ideas, explain creative decisions, and provide feedback.
- Ability to work both independently and as part of a fast-paced team.

Education and Experience

- Bachelor’s or Master’s degree in Graphic Design, Marketing, or a related field.
- At least 4 years of professional experience in graphic design or visual content creation, preferably in marketing, advertising, entertainment, or media.
- A strong portfolio showing a variety of creative projects and visual styles. հայերենը տուր