As the seasons shift and nature's palette changes, it's the perfect moment to revamp our wardrobes with the latest fall fashion trends. Read this blog and find out everything you need!

As the seasons shift and nature&#39;s palette changes, it&#39;s the perfect moment to revamp our wardrobes with the latest fall fashion trends. Fall is synonymous with warm hues, snug fabrics, and creative layering, and this year promises to be no different. From lace frills to oversized puffers, let&#39;s explore the top fashion trends for fall 2023 that will keep you looking chic and feeling cosy during the brisk months ahead.

We will help you find autumn trends for Women from Yerevan Mall. Buckle up, and let&rsquo;s go!

<h2 dir="ltr">Lace Frills&nbsp;</h2>

Lace frills are making a striking comeback this fall, adding a touch of romance and femininity to autumn attire. Whether they grace the cuffs of blouses or embellish dresses and skirts, lace frills redefine elegance. For a casually sophisticated look, pair a lace-frilled blouse with jeans, or opt for a lace-frilled dress to make a statement at more formal gatherings. You can find these dresses in ZARA, Zarina and Stradivarius stores of Yerevan Mall and not only.

<img src="https://lh4.googleusercontent.com/ha8wnuedIeXdOW2xJSnPVMuXvL6v67owccDeFRpWZhUbpEVFoSR89fLMrKFWSZyfC4da0tWMVxJpZ5ArI1xx-1HZ9sit4F1DwPh8DIUvUHY1KCfEm2IDLr3aLmAFmyRlieVUCE0QwygWS2mrH0vw1nY" style="height:491px; margin-left:0px; margin-top:0px; width:327px" />ZARA COMBINED CUT-OUT MIDI DRESS

<h2 dir="ltr">Leather Trench&nbsp;</h2>

The leather trench coat epitomizes fall fashion, striking the perfect balance between edge and warmth. This season, opt for timeless black or classic brown shades for a versatile appearance. Whether you&#39;re layering it over a dress for a chic evening ensemble or complementing jeans and a sweater for a relaxed daytime look, the leather trench is a wardrobe essential. Pull&amp;Bear and Zarina stores are at your disposal in Yerevan Mall.&nbsp;<img src="https://lh6.googleusercontent.com/nckcqV01EnmWYXwsxMwYzucNNYYdtZqW_eEIK64XGGgsm4hCFLeyHe8KaGlJSFBnuqsnnCQniJeTpf_iuk_v2NeI-YZo5kNG9WcH3efTly1KTvryDDKyAlGaidWX70G8gVF04JSzoZkX6mnQ05bYGWw" style="height:641px; margin-left:0px; margin-top:0px; width:427px" />Pull&amp;Bear FAUX LEATHER TRENCH COAT

<h2 dir="ltr">Cream Colors&nbsp;</h2>

Cream and neutral tones are must-haves this fall, offering softness and versatility to your outfits. These shades seamlessly blend elegance and understatement. Incorporate creams into your wardrobe through cosy sweaters, chic pants, or sophisticated coats. Experiment by pairing various cream shades for a monochromatic ensemble or juxtaposing them with bolder colours for a captivating contrast. You will definitely find these shades in almost all stores of Yerevan Mall.

<img src="https://lh6.googleusercontent.com/xLQP_0XwKuRex47aK8tSyA2CRwMm82mVlB6HCamitHeliAtUM8IS-egn1Yk1Ed23tcwEjOzvR7SLFjpykxaamxFHUByOwxRJWpJ62Pz8A_0KiCXwAGO0iM31stfFhSF4nPvJ_6lnH84CrIVKYy98TuE" style="height:475px; margin-left:0px; margin-top:0px; width:287px" />Cream Items from Stradivarius

<h2 dir="ltr">Cinched Blazer&nbsp;</h2>

The cinched blazer trend focuses on accentuating your waist and introducing structure to your outfits. This tailored blazer style exudes professionalism and polish and is suitable for both office settings and social gatherings. Whether you pair it with trousers or a pencil skirt for a refined look or dress it down with jeans for a stylish off-duty appearance, the cinched blazer makes a lasting impression. Find a jacket <a href="https://www.yerevanmall.am/blog/post/summer-suits-you-no-matter-what" style="text-decoration: none;">suitable for your body shape</a> in Yerevan Mall stores. And how, read <a href="https://www.yerevanmall.am/blog/post/summer-suits-you-no-matter-what" style="text-decoration: none;">our blog</a>, and you will find out.

<img src="https://lh4.googleusercontent.com/xkJjH77ucGEYTxKIYyMEfMl-HSYbP-v4KAZkT42ZynEbOA7DjW8bhoCQQGFM4k6HUoipRPIRe9pEBXCrKlSfpzgz2kKJaANctv0lP_kjH4Y7Pd_GjNRBCvH4fsLviGcZ6HJbBXAGl9CO0KiXmaXOaDc" style="height:490px; margin-left:0px; margin-top:0px; width:366px" />Zarina Fitted blazer&nbsp;

<h2 dir="ltr">Floral Dresses&nbsp;</h2>

Floral prints aren&#39;t confined to spring and summer; they flourish in fall 2023 with deeper, autumnal shades like rich burgundy, forest green, and warm mustard yellow. These dresses infuse your fall wardrobe with vibrant colours while celebrating nature&#39;s beauty year-round. Layer them with tights and ankle boots to create a cosy yet chic ensemble. You will definitely find floral dresses in Zarina, ZARA and S. Oliver stores, and you can also visit the Pop-Up Store, where you will find a number of interesting works of Armenian designers.

<img src="https://lh5.googleusercontent.com/zyM2wQ2uTUuqBnmerr7yE2HxYtOPRtD7H74ZaBpAcbGc_cvqvxvlSm5q1PKmNt8m_9__APK2X1aY3nZgtTgZjKsfodWRQ6ItJ2g0jhtn_KfIPiwIpsJ3A198-mQFI2Zmqed5os3zMsvUEdZtXsvdPzM" style="height:542px; margin-left:0px; margin-top:0px; width:384px" />S. Oliver Tiered dress with a cr&ecirc;pe texture

&nbsp;

&nbsp;

&nbsp;

&nbsp;

&nbsp;

&nbsp;

&nbsp;

&nbsp;

&nbsp;

Transitioning from Summer with Leather Knee-Length Boots&nbsp;

Transitioning from summer to fall seamlessly requires the right footwear. Pair your favourite summer dresses or skirts with knee-length leather boots for a stylish and weather-appropriate look. These boots not only keep your legs warm but also lend a hint of edge to your ensemble. Layer with a cardigan or leather jacket for extra warmth and style. You already know where to find dresses, but look for boots in Uno Shoes, ZARA and Bershka stores.

<img src="https://lh6.googleusercontent.com/PWkcu2f996LLwBf_uU0L6HspgNMICFwazNOfKTTygi0eeIDLh9MzJyKmOStsCAv16t-at2evhFxpwEEEkiwymrPGfRbD1d8iVPy0XjNFEIG1Gk0SLVoskt39vDAXoNnffS-WLyNlGID8f5oG6vWraPc" style="height:526px; margin-left:0px; margin-top:0px; width:394px" />Zarina Wave Dress<img src="https://lh4.googleusercontent.com/edKtdnbBJf-tKX7ReCYn2RYLfjFUWRLey24uoKaySMM0Lv-3571CsIi5qZhJhn44GadjnLnFhqzwXWMkLs6ca4FX70xvWdStuXfdvNLy5lSAyWUPJA_TNEdbytLIdJ2Gba-jqKWV9vOyu1IGLTlkHvw" style="height:513px; margin-left:0px; margin-top:0px; width:342px" />DENIM OVER-THE-KNEE BOOTS

<h2 dir="ltr">XXL Puffers</h2>

Oversized puffer jackets are a trend that continues to gain momentum, offering ultimate comfort and warmth on chilly fall days. Opt for an XXL puffer in a bold colour or sleek metallic finish to make a fashion statement. Versatile enough to layer over casual jeans or elegant dresses, the XXL puffer brings trendy cosiness to any outfit. Pull&amp;Bear and ZARA are waiting for you at Yerevan Mall.

<img src="https://lh3.googleusercontent.com/M89zl3-X03m2ehtWFsx8NER2R_E9MfMwDWI7N51IzHVl0NSA_JuyPNKPhF0Nu0Z3Cj1MbDdPPL0QnV33WTyntGVjNFgLX6Th89jdOWsTF8QEKR44hlfD1iTeTA5dExzNuzV9mqNv92KLjJxqPsnKfT4" style="height:553px; margin-left:0px; margin-top:0px; width:369px" />HOODED PUFFER JACKET

Fall is not limited only to clothes. Let&rsquo;s not forget about accessories that will complement your characters in the best way.

<h2 dir="ltr">Earcuffs&nbsp;</h2>

Elevate your fall outfits with the magic of earcuffs. These statement pieces instantly elevate your look and add a touch of glamour. Whether you prefer minimalist designs or bold, intricate styles, ear cuffs are versatile accessories that enhance everything from casual attire to eveningwear. You can find all the jewellery you need at Accessorize, Parfois, ZARA and New Yorker stores, and you can also look for interesting jewellery in our island stores, such as Vardanyan&#39;s Accessories and Cassiel.

<img src="https://lh5.googleusercontent.com/jIoNFNnWZ7eOAnzGLakHqwkVBpUSgV6zLCFozcGjaM9f1DdsuLqmZIXEOSBuWgi8eTI_1FMOM0R6QhYDZPZlesiDspexsINYHTCMedCeJaO-i-PAe-IHdEowQHAQtSD4Z8vnlI0byCCNcYXMvI4MLvc" style="height:483px; margin-left:0px; margin-top:0px; width:361px" />Parfois SILVER-PLATED EAR CUFFS

<h2 dir="ltr">Pearl Accessories&nbsp;</h2>

Pearls, timeless symbols of elegance and sophistication, take centre stage this fall. Incorporate pearl accessories into your outfits to infuse classic charm. Choose pearl-adorned hairpins, necklaces, or earrings to elevate your look and add a touch of refinement to your ensemble. In Parfois, Inori, Cassiel, Perla Del Caribe and other stores, you will find the most delicate and, at the same time, simple pearl jewellery.

<img src="https://lh3.googleusercontent.com/QaDg1NWlGHUhUz5DB0wWM1SBYw-cX3tM3rlFewh9JsYywDkciGvbbfn2BcZyp5UWkQ0Gd7gpAR1PI2-NIebyKrwPgvGO9wD_j17CspJym1BQ47ieQuXgvmOmwcI7CZI7lIz-xr12aT9Gif6S9_VyQg8" style="height:423px; margin-left:0px; margin-top:0px; width:316px" />Parfois NECKLACE WITH FRESHWATER PEARL

<h2 dir="ltr">Brooches&nbsp;</h2>

Brooches are making a stylish comeback as versatile accessories. Pin them to blazers, coats, scarves, or hats to add a unique and personal touch to your fall outfits. Vintage-inspired brooches and modern, quirky designs offer ample opportunities to express your individual style. You can also find these in Parfois, Inori, and Cassiel stores.

<img src="https://lh6.googleusercontent.com/GmHCpNkGUUGVGhgw6PFsLR5PH3yaAPCxgvu3tqAFvvm6QK2SDU1SGI9Ztj9oGswAAkZJ_pcokCOklqnWctd2E-FzgQexTSQep_xTFY5XfmAdMH1KfKiHYnVcu6tIeurapBOHG8pr3zKqkS7lxk1cLXM" style="height:473px; margin-left:0px; margin-top:0px; width:354px" />Parfois DRAGONFLY BROOCH

&nbsp;

Fall 2023 offers a delightful array of fashion trends to cater to diverse styles and preferences. Whether you&#39;re drawn to the romantic allure of lace frills, the edgy sophistication of leather trenches, or the timeless elegance of pearl accessories, there&#39;s a trend for everyone this season. Prepare to transform your wardrobe with these fall fashion essentials and embrace the cosy and stylish atmosphere that this time of year brings.

And remember, while these are just examples, you can always look for the autumn trends that fit you best in all Yerevan Mall stores

Fall 2023 Fashion Trends: Elevate Your Style with Elegance and Comfort

Can fashion ever be sustainable? This question has been simmering for quite some time, and guess what? The answer is a resounding yes! Let's find out more together!

Can fashion ever be sustainable? This question has been simmering for quite some time, and guess what? The answer is a resounding yes! The fashion scene is undergoing a thrilling makeover, and it&#39;s time for the whole world, not just the fashionistas, to catch on. So, gather &#39;round because we&#39;re about to spill the beans on a fashion revolution that&#39;s turning clothes into eco-friendly marvels. Get ready to be amazed!

From luxury, to middle-calss and mass market, everybody is excited to move towards sustainability, and many have accomplished great milestones.&nbsp;

<h2 dir="ltr">Luxury</h2>

Luxury fashion is embracing sustainability with style! From using eco-friendly materials like organic cotton and recycled polyester, to conserving water and boosting energy efficiency, these brands are leading the way in greener practices. Waste reduction, transparency, and empowering consumers to make sustainable choices are also on the agenda. Meet the stars of this eco-fashion show:

<ul>
	<li dir="ltr">
	Prada is stepping up with 100% sustainable materials and investments in renewable energy.
	</li>
	<li dir="ltr">
	Gucci is on a mission to cut its environmental impact by 50%, while recycling and upcycling old clothes.
	</li>
	<li dir="ltr">
	Chanel is making waves with plans for organic cotton and recycled polyester, plus a partnership with the Rainforest Alliance.
	</li>
	<li dir="ltr">
	Herm&egrave;s is putting the focus on traceable leather and sustainable energy solutions.
	</li>
	<li dir="ltr">
	Louis Vuitton is turning heads with a commitment to 100% recycled packaging and fair labor practices.
	</li>
</ul>

As luxury fashion evolves, these brands are strutting toward a more sustainable and stylish future. Get ready to witness the runway of positive change!

<h2 dir="ltr">Middle-class</h2>

When it comes to middle-class fashion brands that care about the planet, Lacoste. H&amp;M and Tommy Hilfiger are standout examples:

<ul>
	<li dir="ltr">
	H&amp;M: They&#39;re on a mission to use only sustainable materials by 2030 and have a program to take back and recycle old clothes.
	</li>
</ul>

<img src="https://lh3.googleusercontent.com/tau8ZpJnRNRUqj5IiOSkKq5BBKT9avFAy9kHiuDHLRb7vhks0SDTcJ5rlwuBp_wAxWQfHmYysUYH_bl5ahWMCPesYVGS2y3oaARWLVhDt9GhxWY7YP50tca-FKYS5TEUwb_UCmNe0CEpTFZlWuxjawE" style="height:600px; margin-left:0px; margin-top:0px; width:600px" />

<ul>
	<li dir="ltr">
	Madewell: This brand uses organic and recycled cotton and even fixes up damaged clothes instead of tossing them.
	</li>
	<li dir="ltr">
	Tentree: With every purchase, Tentree plants 10 trees. They also use eco-friendly materials like organic cotton and recycled polyester and help recycle old clothes.
	</li>
	<li dir="ltr">
	Tommy Hilfiger: They&#39;re into using recycled stuff like cotton and polyester, and they&#39;re aiming to cut down on waste and pollution.
	</li>
	<li dir="ltr">
	Lacoste: They&#39;re doing great stuff too, like saying no to bad practices in wool production and avoiding harmful materials. They&#39;re into recycling cashmere and using better materials like organic cotton.
	</li>
</ul>

<img src="https://lh4.googleusercontent.com/AAFZKnBWLbdkcwFR6liZJ1hyXykYpPoOe22VFyL7CGu8CSDG0Am-Htqe-xr9vvDsoe-5Ri2quikHD1eKvRDfIDPYABCubhSuj07ob0dXymgDj2nAg7jwx4ZSmkTJWP02IqLwAIdRVhYVxDWUFoIFdv8" style="height:551px; margin-left:0px; margin-top:0px; width:602px" />

<h2 dir="ltr">Mass Market</h2>

Join Life. This movement is rewriting the fashion script, and the spotlight is now on sustainable choices that are making waves.

Think of your favorite fashion giants like ZARA, Pull&amp;Bear, and Bershka joining forces to create outfits that don&#39;t just make you look fabulous but also give Mother Earth a high-five.

<img src="https://lh4.googleusercontent.com/TamIYFy7v9VFeQW0WsNfAn2U2JKEGkO99pqjAfXhxIYUhoCiu4b1iTIGgKxAJ3_jhtUraTzXkCHFKCTNXjwl_xWXj4TzBurgPFaxiM1SCFNdj42kAvpIQ2cniZ23ieqq9B7No6xGuIb96egKE9z3vis" style="height:903px; margin-left:0px; margin-top:0px; width:602px" />

We&#39;re talking fabrics that are gentle on the environment, recycling old threads to breathe life into them again, and waving goodbye to those pesky single-use plastics. It&#39;s like watching your wardrobe morph into an environmental superhero!

But guess what? Brands are spilling the beans, and it&#39;s not just about the clothes. They&#39;re opening up their doors to show us how they work their magic. From the materials they use to the way they treat their makers, it&#39;s all out in the open. And guess who&#39;s invited to the party? You are! Repairing and recycling clothes is all the rage, and your wardrobe is now a player in the sustainability game.

In 2023, Join Life got rid of all single-use plastic and are planning to shift to 100 % sustainable man-made cellulosic preferent fibres։

In our <a href="https://www.yerevanmall.am/blog/post/the-ai-revolution-in-the-world-of-fashion" style="text-decoration: none;">article about Artificial Intelligence</a>, we described how it can help the fashion industry become more environmentally friendly by optimising the supply chain. Traceability from raw materials to final product ensures accountability and empowers us to make informed choices.

<img src="https://lh4.googleusercontent.com/1Ypuf3FnCFDnDtWPIjFVPLfuLKXpvxNSgoo3ndLhpn4J_C3kx76fiWyXJZZ0sD1deS2H257r0SdXGpx-DTw2fmr_3KzB7PxSM-7qrkfL0OoGtPb4rgTJB1qecBJFPoWqGbHww92nIEW0nMlJS54qPfg" style="height:903px; margin-left:0px; margin-top:0px; width:602px" />

Oh, and don&#39;t worry, this isn&#39;t a crash course in fashion jargon. We&#39;re talking about simple steps that have a big impact. It&#39;s like swapping out that single-use coffee cup for a reusable one &ndash; easy peasy, right? These small changes are sending ripples of positive change throughout the fashion world.

So, style mavens, here&#39;s the scoop: The fashion industry is turning over a new leaf with sustainability written all over it. Join Life leads the charge, and we&#39;re all invited to the party. Can fashion ever be sustainable? Absolutely! Get ready to explore the exciting universe of eco-friendly fashion and join the movement that&#39;s turning style into a celebration of the planet we love. Let&#39;s dive in and embrace the stylish side of sustainability!

Can Fashion Ever Be Sustainable?

Back-to-School fashion, right? The image might conjure white classic shirts paired with monotone skirts and pants, but there's more to discover.
Let's curate stylish outfits together for the upcoming semester—staying true to academic ethics, of course. 
We're not just guiding you in selecting clothing but also elevating your look with personal touches that reflect your uniqueness.
They say the new often borrows from the forgotten old. Discover why as you read on. 

Back-to-School fashion, right?&nbsp;The image might conjure white classic shirts paired with monotone skirts and pants, but there&#39;s more to discover.

Let&#39;s curate stylish outfits together for the upcoming semester&mdash;staying true to academic ethics, of course.

We&#39;re not just guiding you in selecting clothing but also elevating your look with personal touches that reflect your uniqueness.

They say the new often borrows from the forgotten old. Discover why as you read on.

&nbsp;

<h2 dir="ltr">Dresses with a high neckline</h2>

High-neck dresses are the smart choice for both classes and parties. Personalise your style by experimenting with different gloves.

Did you know this style emerged in the 1900s, influenced by the Victorian era? The best part? These dresses easily pair with jewellery and other clothing like jackets, cardigans, shawls, etc. Explore options at Yerevan Mall.

Find these dresses at ZARA, Zarina, and Colin&#39;s stores.<img src="https://lh4.googleusercontent.com/-i_Uiiu2TXmFzJIceu-4nMyrEElSlp27OuUn2jNNQV5TuWrhtFYe0xFH4Njy38r5f-_R6adcGeTD9f8G-DuoiiHJHssABqUX8TAtFHiV2xjZZ0VERGvui5nr0oA5vbs4gZc_OLMRZoRAez1fT6XAElo" style="height:382px; margin-left:0px; margin-top:0px; width:254px" />

<h2 dir="ltr">Low-Waist Dresses and Cargo</h2>

Sophisticated yet rugged, these dresses are a current trend. Elevate them with a cloche hat decorated with a unique ribbon. Perfect for transitioning from school to a party. Formal and casual, all in one. 💃<img src="https://lh5.googleusercontent.com/pv-2PJio94Qq2QdCe5FoGwTlekGY4cqmkt4Y7Z2SRMH3pCmZP_j7i9pEhaTwc_ItBhuvO6pQ8rrBTJQ_ghbRr1P7pGLRb_7_D1-ssoJTsRU16nrt3ZQC5qHRKUT0rsEmEvK44cuwu5oBFDIa5jBTAPQ" style="height:276px; margin-left:0px; margin-top:0px; width:415px" />

The cargo pants and shorts make a stylish, practical choice for both boys and girls. Pair them with your favourite sneakers.While rooted in military history, these styles keep your essentials within your pocket&#39;s reach, letting you leave your bag at home. 😉<img src="https://lh6.googleusercontent.com/ZDkeof78fnDKjl6UIYLQP9U_OlsmB20irVPCe7ZgAc_IMsaDo_O-CmXXCKLcw6mXsInFTiFiwvb9Fzfh_yF1rLbwMWisR84kCNs22AbOgLA_KRSwvKzRS5IcC-tv-EYTkig1hjFAo5IJQdKI419UeL0" style="height:364px; margin-left:0px; margin-top:0px; width:273px" /><img src="https://lh5.googleusercontent.com/wohWn-vS_EKIUxxN8JumCgGMpUry_KCvW86objAmrLs1Do4UehY84bLDtKjBW80K6po8dxHkmMNix7OwUSJadpHGB9DHr-IA_qMpzwZtUw3eSJACXAIMq7renoeU6udyT0f0UvJwleox7JLpedGr1LA" style="height:412px; margin-left:0px; margin-top:0px; width:323px" />

Interestingly, both these styles predate the 1920s. Low-waisted dresses gained popularity in this period as women aimed to exude a more masculine appearance, showcasing their independence from men. The 1920s saw women&#39;s entry into sports, the development of women&#39;s rights movements, and the rise of suffrage discussions.

<h2 dir="ltr">Plaid All Over</h2>

Plaid jackets and skirts have outperformed time since the 1920s and 40s. Irrespective of gender, they pair seamlessly with Oxford shoes. These classics never fade.

Remember, when shopping, pick styles that flatter your body shape. Discover how in <a href="https://www.yerevanmall.am/blog/post/summer-suits-you-no-matter-what" style="text-decoration: none;">our blog.</a><img src="https://lh6.googleusercontent.com/Dh5JoGupShCc2pjl0db01cEwaaRsC-zs_xd_R-kFJeiftKHPOXJRn1zd-NgNhaPSbgK4-5k__59rdKPOt8TQ5PVPvkAawDWGOf9Khg-dtnv9uQ7OWcRYw-o1nwoKXYbk-rNzeaxyB8rhnAQJDq3NFOM" style="height:604px; margin-left:0px; margin-top:0px; width:602px" />

<h2 dir="ltr">Tie-Dye Charm</h2>

Bright colour enthusiast? Tye-dye is your calling. The versatility of tye-dye shirts lets you experiment. Combine them with vibrant accessories. A myriad of colours awaits at Yerevan Mall.<img src="https://lh6.googleusercontent.com/tUvG_yHPo_AnRroRX7GH31k-adnr5AZm_IQOrhTPlZF1IYFO7U1fSIiI90VtdGVD0xdw5tldVOl_dYpFIQqcsD1hztu_jXUe2YDDAu0vp4qRYKKZiDqhs712myNhVuHSZtjdgMON2heOLPfFsJhc5D8" style="height:363px; margin-left:0px; margin-top:0px; width:273px" />

Fun fact: Tie-dye shirts often use natural dyes, from plants to roots&mdash;even beach sand. This trend emerged in the 1960s.

Explore this style at Bershka, Pull&amp;Bear, and New Yorker.

<h2 dir="ltr">Warm Up with Sweater Vests</h2>

Woollen vests serve as outerwear or pair elegantly with different shirts. A classic and stylish combo with velvet pants. For those uncertain weather days, woollen vests strike the perfect balance between a T-Shirt and a coat. If you&#39;ve heard of quiet luxury, woollen jackets are a part of it.<img src="https://lh4.googleusercontent.com/b7gQnZ_LjG28d37Rbn8heNNMCtdtnHaPSvE_o-uB4Xp12h2li8XwSCEUR-BxSn7R4QdjU-yA1_mgnQRPUQfsFtdcO4kb7PZZJaRYRaecPriH1-Wi_Ze8tvFymCsr97D1EfCn6nnKlZw03aeFguCE9WA" style="height:864px; margin-left:0px; margin-top:0px; width:563px" />

Now-now, Ready for class? Armed with the fashion insight we gave you, you&#39;ll confidently breeze through the new school year.

&nbsp;

Visit Yerevan Mall for all your clothing and accessory needs

Current Back to School Trends and Their Origins

Artificial intelligence (AI) has a long way to go before it becomes fully efficient. Still, its applications in various fields have already proven significant. 
From art to complex sciences, AI will also become an integral part of the fashion industry. Its versatility enables AI to optimise the apparel supply chain, assist in the design process, and enhance styling.

Artificial intelligence (AI) has a long way to go before it becomes fully efficient. Still, its applications in various fields have already proven significant.&nbsp;

&nbsp;

From art to complex sciences, AI will also become an integral part of the fashion industry. Its versatility enables AI to optimise the apparel supply chain, assist in the design process, and enhance styling.

<h2 dir="ltr">Design</h2>

In the realm of fashion, AI holds revolutionary potential. Armed with the knowledge of past and current fashion trends, AI uncovers unexplored design possibilities. There are concerns among designers that it might replace artistic creativity. However, its purpose is to complement and expedite processes. When designers combine their intellectual capabilities with the power of AI, they can create unprecedented designs and fresh ideas that seamlessly adapt to the ever-evolving fashion landscape.

<img src="https://lh6.googleusercontent.com/tj-WLd3b-JbHMmHnQg38_EpdJcPm1izQ0HnOthRQmmFztmSgC4bXL7LW8tDMojW2ItzQ9yyY31D716hZRUa1T_Xj60EurB2IgvLiagiPwaAPhOyrsE0rC4Xw6mrC1G1jc6gHJ9Z4wJU9dhajvyjQhvA" style="height:276px; margin-left:0px; margin-top:0px; width:276px" />

&nbsp;In particular, Generative Artificial Intelligence can produce designs that are either impossible for human hands to create or would require an enormous amount of time. For instance, Tommy Hilfiger employs generative AI, enabling consumers to design their own creations, aligning with the brand&#39;s style and ideology.

<img src="https://lh4.googleusercontent.com/d4AMeN_fd8RA9Hlvp3QQzR6tPe0bsqv9wdNwX8oOXomoJB43AtJvv_VkWGFkkdQM_vbGNKh0fNUEz_h5p_C1PAP3qg3zeJTqtNLrIAAhwjjAkBoAZ8XKamkXTXAA0MbC8LcwL5ytFsbGVrs7i-qR18A" style="height:628px; margin-left:0px; margin-top:0px; width:419px" />

<h2 dir="ltr">&nbsp;</h2>

<h2 dir="ltr">&nbsp;</h2>

<h2 dir="ltr">&nbsp;</h2>

&nbsp;

<h2 dir="ltr">Styling</h2>

AI&#39;s predictive capabilities make it an indispensable tool for finding and matching the right clothes. Always attuned to current trends, AI processes information swiftly, allowing it to anticipate the next trend, ensuring your looks stay up-to-date. By learning individual style preferences and studying body shapes, AI can recommend the perfect outfit and even enable virtual try-ons through augmented reality. For example, DRESSX specialises in this aspect, while Zeen creates three-dimensional clothing models adaptable to any body shape.&nbsp;

<img src="https://lh3.googleusercontent.com/bKLZp7e2jAhurpv1GdVQ-wE5nhIis4daGVKvyHHfevfEoTPRztmoLAZixgLd99tE0jIsi_mJwvCuuaThjn4X7josxUp8zh16o2zjEFcMx537mW3x3MvWXgOvff6MEbIInshvvisuxmvjTYR2xGIEyaA" style="height:601px; margin-left:0px; margin-top:0px; width:602px" />

But till AI enters the Armenian reality, you can learn about what&rsquo;s best for your body shape in <a href="https://www.yerevanmall.am/blog/post/summer-suits-you-no-matter-what" style="text-decoration: none;">our blog</a>.

<h2 dir="ltr">Supply Chain Optimisation</h2>

AI&#39;s benefits extend to supply chain optimisation, a critical aspect of delivering products we love. What hardships can there be? The garment is designed and produced, then shipped to stores for us to buy. However, all is not as easy as it seems. Because of the difficulty of forecasting the demand, there is often an excess of clothes that are not sold and later become waste that harms the environment. AI&#39;s capacity to &quot;guess&quot; demand helps manufacturers produce appropriate product volumes, reducing excess waste that harms the environment. Furthermore, AI enhances product-to-consumer matching, minimising returns and waste. Companies like Levi&#39;s and ZARA effectively utilise artificial intelligence for sustainability and efficiency for minimal fabric loss and accurate demand measurement.

Embracing these technological advancements as lifestyle-supporting tools is key. At <a href="https://www.yerevanmall.am/" style="text-decoration: none;">Yerevan Mall</a>, known for its innovative approach to shopping, we are constantly evolving, and we may be among the first to offer you the chance to experience and permanently embrace the potential of Artificial Intelligence.

&nbsp;

The AI Revolution in the World of Fashion

It is the high season in Armenia, and many are excited to show off their looks for the summer, so let’s speak about one of the so-called requirements of Summer.  

It is the high season in Armenia, and many are excited to show off their looks for the summer, so let&rsquo;s speak about one of the so-called requirements of Summer.&nbsp;&nbsp;

The &quot;Summer body&quot; concept has long dictated the ideal physique, perpetuated by Hollywood movies and fashion magazines. However, it&#39;s essential to recognise that these standards shouldn&#39;t define your life. In this blog, we&#39;ll unveil a secret: it&#39;s not about conforming to a specific structure but instead finding the right style for your unique body type, and that&#39;s where we&#39;ll assist you.

There are five main body shapes: square, triangular (peach), inverted triangle, oval (apple), and the only two that are different for men and women; hourglass for women and trapezoidal for men.

&nbsp;

<h2 dir="ltr">Square Body Shape&nbsp;</h2>

If you have a square or athletic body shape, your waist may be less pronounced, and your shoulders and hips are of similar width. To create definition, opt for waist-height belts, high-waisted pants, and jackets with belts. You can rock any type of pants, from wide-leg classics to skinny jeans.

Men with this body shape should choose clothing with broadening shoulders, such as shirts with horizontal stripes, layered combinations, and scarves.

<img src="https://lh4.googleusercontent.com/kElwksrhPq7uGfIJUcaLxKt7Om2aGakHc1fO1JhFkQofxBFrAI7xLqRieeDTw5kNcqPChhaTFh8dq1CoSReOxX0Htq-9emruLjS-SATRR5fs7ie-Zczm5B2t_6VNiTGuP2hLmpy_Vk1DfqKzm9IYqxU" style="height:301px; margin-left:0px; margin-top:0px; width:304px" />Anne Hathaway has a Square body shape.

<div><img src="https://lh3.googleusercontent.com/uvtKaHVTUU_bmglyMf4NM9a1Fwu3se6HAghHkcTALNmPQzmYLTowyejiJJy9_BmZjXjxjp-hjnRNs_SSBcW7pd1sWweZSh3Ew3HSqW1U4_JTslbeJcFZeepjChapkp3HgQRWXl8zNG4TB4jQsRH9kbM" style="height:301px; margin-left:0px; margin-top:0px; width:302px" />David Beckham has a Square body shape.</div>

<div>Triangular (Peach) Body Shape&nbsp;</div>

The shoulders are narrower than the hips for those with a triangular body shape. Emphasise the upper body with heavy necklaces, and choose shirts that fall no longer than the broadest part of your hips. Women with this shape should find the ideal bra size.&nbsp;

Shirts and trousers with vertical stripes, single-breasted blazers, and bright colours are excellent choices for men with a triangular shape.

<img src="https://lh3.googleusercontent.com/jMKM5jvaBv7RnRlPqzXfm22QzwxXD0c1yDDfIeUJoyMh34jcAMG3HpEt4vPHQrKswePYUZlvFgl83Y6Z6eDm4SZDai_Bp8ozPLLXIxK0AJs0RQ4G1vIFUqA2nEOwKARu67wJnMzbrMJVQvNRbyVWRro" style="height:303px; margin-left:0px; margin-top:0px; width:304px" />George Clooney has a Triangle body shape.

<img src="https://lh3.googleusercontent.com/tyVqXiDCsuiiIIv9zai7yHB8YbvkIK2XQftymZs7Rw4RbOggRiw0BVJIA9MGDKoxfUCWQ4Y0I14KvPtFWv-VUDgD0Aj9a06AQ5u2uf8HYxqzGFmiULF50rl6ZiwRj_rbJZIzfejK22H4YAC1G7nHbho" style="height:303px; margin-left:0px; margin-top:0px; width:304px" />Kim Kardashian has a Triangle body shape.

Inverted Triangular Body Shape&nbsp;

The inverted triangular shape is the opposite of the previous one, with broader shoulders than hips. Emphasise the lower part of the body with trapezoid skirts and wide trousers.&nbsp;

Men with this athletic body type might face challenges finding suitable clothes, but don&#39;t worry. Explore Yerevan Mall, where you can find a range of options. Look for straight pants, horizontal lines, and shirts tailored to the waist.

<img src="https://lh4.googleusercontent.com/QjZHUoS8PcETrN02dC3krjINVjUbmNzTkoJ5NEfq1Y1fACAth_kxeFnkpZJy6kS-yXsZpHypiGyyTFNu3r06GT3kU70IItH40cyORCoYYekiu0tBpBRX0plA1hgl89Y642VEJTR2tHtGITUIrZcnAoM" style="height:303px; margin-left:0px; margin-top:0px; width:304px" />Angelina Jolie has an Inverted Triangle body shape. 
<img src="https://lh5.googleusercontent.com/5TeIdUSdRGXBSFwfSNC2EqbgK7AeJRXNG0lrakNEvrWsTUPm7u3sYgSaLTODX0aznlyPgG-pdzTva41YWBeWvL1XoGlEcq341hwakODjHeEBFZd4Dr-0C-2nMwfRyZyAape5IVgcibW5SpISxlqtyrw" style="height:303px; margin-left:0px; margin-top:0px; width:304px" />Jason Statham has an Inverted Triangle body shape.

Oval (Apple) Body Shape&nbsp;

The shoulders are more comprehensive than the hips for oval-shaped individuals, and there&#39;s no defined waist.&nbsp;

While oversized shirts are a convenient choice, we offer more diverse options. Opt for clothing that follows the shape of your body without being too tight. Knee-length slim-fit dresses and pencil skirts are perfect choices.&nbsp;

Oval-shaped men can find comfort in pleated trousers and loose-fitting clothing.

<img src="https://lh6.googleusercontent.com/dXmeP6Gar4n-FRuJ5VHwiQ73ggO8Q_8TGTdG-1_qU5u71_xowMYivG8Hw_6bv5qHIC6P5pOncuJ490fCOUPreVhF_DHkmX4hadTuXv-T9wozNaO6_RabjNfRwAMqpcusra63EEgXDPkmdGZQJQzgiww" style="height:303px; margin-left:0px; margin-top:0px; width:304px" />James Corden has an Oval body shape.

<img src="https://lh3.googleusercontent.com/FvH7huj0TtNCNCOBdXHV7wTg5J-4ckryMoxC9fpKD5633CEGKViKaVzIT9jIs8Xod-muPpcziRxr5SHyz90c6jR4oZO82S7gwoQl5mpgBk-8DnxNDcIh6qQf4tZIIxPRpX6wLloUKW9dAjntEbdLF6U" style="height:303px; margin-left:0px; margin-top:0px; width:304px" />Queen Latifah has an Oval body shape.

Hourglass (Women)&nbsp;

Women with an hourglass shape have equal hips and shoulders with a defined waist. Avoid overly tight clothing and instead choose styles that accentuate your curves.

<img src="https://lh4.googleusercontent.com/n4y4xDa56oq5H2JKayUskGouKxe7L7q5tY6UcOtr1RT-UXQvZ3hFaBQtaOvnpFr_panwweZEa7m5ITK322-rM0H0eCITUMO5O9WzwmajmLa5xenUtax2HVnH3kfGmLew8we8npyQ12Qv3o3u_RdaVK4" style="height:303px; margin-left:0px; margin-top:0px; width:304px" />Beyonc&eacute; has an Hourglass body shape.

Trapezoidal (Men) Body Shape&nbsp;

Men with a trapezoidal shape, characterised by broad shoulders and relatively narrow hips, have a body structure that many designers use as a foundation. Slim-fit clothing and attention to detail are essential to stand out. Find a colour that suits you well, or add exciting jewellery to enhance your look, as it is the most common body shape amongst men.

<img src="https://lh4.googleusercontent.com/Sub_m6_7hvKkBh4fAi_0jX6bMwpbJ66XKDW6gxF6eY2OrpaCo65Ii2Pa6bg7qbRZSMhe4M7G6Z10UncNxn0o3GP7QUjhm-HAXEeg_7Eh2lBlDMlALvcn7eA2hMJGZTWNVVGB-kK7_I-wJ7hiyyDsLng" style="height:304px; margin-left:0px; margin-top:0px; width:304px" />David Gandy has a Trapezoid body shape.

&nbsp;

Remember, these are just guidelines to help you discover your unique summer style and express yourself. You define your &quot;summer body&quot; because Summer suits you no matter what, regardless of predefined standards.&nbsp;

Do not forget to visit our Shopping Center to find the perfect style for your shape.&nbsp;

Summer Suits You No Matter What

Barbie is just a doll for kids, they said. Though it not only set the bar for girlhood empowerment but also shook fashion by bringing her imaginary costumes into the real world.


Barbie is just a doll for kids, they said. Though it not only set the bar for girlhood empowerment but also shook fashion by bringing her imaginary costumes into the real world.

So how did it happen?&nbsp;

Barbara Millicent Roberts&rsquo; reign in fashion started right at her birth back in 1959 as if she was meant to lead a whole movement which people now call Barbiecore.&nbsp;

She not only set the bar for women to embrace their capabilities but also gave them a wide range of stylish possibilities.

Her first designer and creator was Ruth Handler, who wanted to show her daughter a new world as she could play only with doll moms and cooks. Though her most iconic designs started flowing around when Carol Spencer stepped foot in Barbie Land. She was the longest-standing Barbie designer in history, from 1963-1998. It was her vision that looked at Barbie as if she was a real woman. When she graduated school at 18, there were only 4 things a woman could be aside from a mother and a wife; teacher, secretary, clerk and nurse. She knew right away it was not about her, and she held onto her passion for design and fashion. When she became the stylist, Barbie was already a star, so her new designs had to be extraordinary.&nbsp;

All this again revolves around &ldquo;Barbie is everything.&rdquo;

And you can find absolutely everything for Barbiecore at Yerevan Mall. Here are a number of garments that are not even form a Barbie collection but perfectly fit the Barbiecore aesthetic.

<img alt="TUXEDO COLLAR BLAZER WITH BELT
" src="https://lh3.googleusercontent.com/VyVTkU40EMQjbpMi48IiASBGl90D04tHqtoCMuv3ra1uCFCMSW79ztB1GHIWfJzqUepWwi-U1jWvw5bLxMjGDeef5c7VB0TsbCbDz8cJ5pBciDea6f2EeaXh_7Iyr4D2eGUmAP-5wSKmHqJAwz1mijA" style="height:362px; margin-left:0px; margin-top:0px; width:241px" title="TUXEDO COLLAR BLAZER WITH BELT" />ZARA&nbsp;TUXEDO COLLAR BLAZER WITH BELT

<img src="https://lh4.googleusercontent.com/qHbnox6yFMaNUkA2xOn6rktLUGWUHCpzmTyYa-WIBeGxDxfUtDqmeB876_6LSeR15Be-KzykYR2_oTYhuD09UX_hKb3VtQsi7_nprY4Ve8GnNj-g8QC57POjNXeWNTiTRcJ0y8cFBPECb8b9lGZaxec" style="height:362px; margin-left:0px; margin-top:0px; width:241px" />ZARA&nbsp;STRIPED SHIRT

<img src="https://lh6.googleusercontent.com/ehjjd_60bu5dpLADS1Sq99G1FMCA1S_8dqf3H5gSihmGlEkoDlokhpK6Qk68-s97b0CuQXerWOggk7LS5Vh9df6gBvRMozEYLe7eWdKOmFnnkPy_GE8PHNbIj-NvmQIECSApTQAm3n5ATfc21PzQPLw" style="height:362px; margin-left:0px; margin-top:0px; width:362px" />LACOSTE&nbsp;Recycled Polyamide Short Track Jacket

<img src="https://lh6.googleusercontent.com/HCjInUTFp7tqkI4aUcnW_Ydswbqv7KRG0DklN8b6SaPW-Un9-yBUQwwx8pTUkiwx88msOQa8LVOLfMuRN0weJG-_ejOYcKQbQk-oJwJGhvB_py2QiHk3blN45BPBShpmA44gK59-B5HDHl61GFCFcV8" style="height:362px; margin-left:0px; margin-top:0px; width:362px" />LACOSTE&nbsp;Piqu&eacute; Knit Polo Dress

<img src="https://lh3.googleusercontent.com/arvP9U9VjBkooLCpYaiIWhnxbiFFU0WEETEaXjHFJbeOfPy2X2u9idEDYhfzgp_FBXYIu4PIarkpU3FyzuBUsvAxkaHjootkV0vhAi7GIEfvZteGQj9mKa-I8PKT5HbQU0OQV_rXfMaScdxhAKdLROc" style="height:362px; margin-left:0px; margin-top:0px; width:362px" />ALDO&nbsp;Kat

<img src="https://lh6.googleusercontent.com/MgdE0xDr2RHRyhZ4wRbVMy0pRN87M93f3J47gDUxsvMxmFbYvKwXV-iKB9LFQJlNwpjnLHwaqdSxPx8u2VZ2r9BGzmhccuiwa7vXbhJ_Lhqfl0bb8fuwkOjWX17mwh-Clu0henDZL2fmuHW67RWPw14" style="height:362px; margin-left:0px; margin-top:0px; width:219px" />STRADIVARIUS&nbsp;SMART TROUSERS WITH DARTS

<img src="https://lh6.googleusercontent.com/F5Ncq6-vNPfaK59LwH-AEivqTmF8Dyrlk0iFxu2DxNSRA-GFSfwFiMeGS6aWS7wkj4q6dJxp0M4myXA8ZcmGRgJ_V2ba6n0lj4fYmP5NmCexz6RpbRqjWmDGsfOHw81VYa9kzR95ZQOgsxL2c-1m6bc" style="height:362px; margin-left:0px; margin-top:0px; width:329px" />LEVI&#39;S&nbsp;SKATE&trade; QUICK RELEASE SHORTS

<img src="https://lh3.googleusercontent.com/h1RhVuosiuGxbTkzNSKtM42XLA3w2t9ihgEfQyc5ukxUpVV0pf0ZhmgD3KjjtaCe3ifohl7GBETGh5qbZ--hRAUyW2gLF0A4JqHifFltLuS8JMv5t8e9ClkdxGLM6stb1ttD7o_VNWMCGlEeG8EgbrI" style="height:362px; margin-left:0px; margin-top:0px; width:241px" />PULL&amp;BEAR&nbsp;SHORT KNIT HALTER DRESS

In her ever-changing closet, you can find a delightful array of outfits that display a diverse range of styles. From glamorous evening gowns to relaxed everyday wear, she knows how to rock them all. Just like those childhood days spent playing with Barbie dolls, she has been exposed to a world of fashion trends that ignited her sense of style and sparked her creativity. One of her key strengths is that she is very versatile. She can rock styles from the 1950s right to the contemporary street style.&nbsp;

As time passed by, she changed dozens of careers where she featured amazing designs, but most importantly, she inspired children to be like her and be unafraid to pursue their dream life and career, be it a stay-at-home mom or a woman astronaut!

As for Barbiecore, many think it is just pink, but nonetheless, Barbie is everything in the Barbie world, not just pink. The core would be bringing that to the real world and all you need is to be inspired by her looks.&nbsp;

This is where Yerevan Mall comes in as the first aid help to your Barbiecore needs!

Come on, Barbie, let&rsquo;s go shopping at Yerevan Mall; bring your Ken-s also. And don&rsquo;t forget to be unafraid and unapologetic like Barbie; experiment with your looks and nail the Barbiecore to find the best way of self-expression through Barbara&rsquo;s aesthetic.

&nbsp;