The Orchestra company came into being in July 1995, when Chantal and Pierre Mestre decided to develop an original brand and distribution concept based on retail clothing for children. The concept is to have prices among the lowest on the market, carefully designed up-to-date styles, and impeccable quality. Orchestra creates and designs collections of children's clothes, shoes and accessories, from newborns to 14-year olds. The Orchestra designers make an effort, every season, to put forward products that are trendy, practical and vibrantly coloured..The 3200 references created each season mean that Orchestra can offer a constantly renewed range in its stores. In 2007 the first Orchestra shop was opened in Yerevan .
After 20 years of existence, Orchestra now distributes to over 800 point of sales in over 50 countries.