Crocs, inc. (nasdaq: crox) formed when three boulder, colorado-based founders discovered an unusual clog manufactured by fin project n.a., a company based out of quebec, canada after adding an innovative strap, the original crocs™ shoe was born.
From 2003 to 2004, crocs focused on accommodating its remarkable growth, yet maintained its commitment to the core values and principals that made the company an instant success. crocs expanded its product line, added warehouses and shipping programs, recruited and hired an exceptional senior management team and acquired fin project n.a. in 2004, changing the name to foam creations.
With their superior grip and non-marking soles, crocs™ shoes were originally intended for the boating and outdoor communities. however, the comfort, functionality and unique design of the shoes appealed to a more diverse group of consumers, who selected crocs™ as their footwear of choice for a wide range of everyday and recreational activities. By 2005, crocs™ had become an international phenomenon, universally accepted as an all-purpose shoe for comfort and fashion.
In february 2006, crocs™ went public on the nasdaq exchange with the largest footwear ipo in history.
Today, crocs™ shoes are available in more than 13,000 domestic store locations and in more than 90 countries worldwide.
Despite its rapid success, Crocs is committed to making lightweight, comfortable, slip-resistant, fashionable and functional shoes that can be produced quickly and at an affordable price to consumers.
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