In 1998 the Inditex Group came up with an innovative new sales format in response to a latent demand from young consumers with a passion for the latest trends. Bershka is a fashion leader that targets these new and increasingly demanding consumers. In just two years Bershka opened a hundred stores and got firmly consolidated its brand image. Today, 18 years on, the chain has more than 1000 stores in 70 countries.
Bershka's public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies.